Privacy
Privacy Policy
Effective 27 July 2026
Provided by VOICEVUI SRL (“Naturely”, “we”, “us”), company registration J40/23659/2022, Aleea Zanelor 18, Bucharest, Sector 4, Romania.
Who Naturely is for
Naturely is designed for young children to use with a parent or guardian. A grown-up creates the account and gives consent before a child uses the app.
The short version
- A grown-up creates the account — we collect the parent's email.
- A child can be given an optional display name that the creatures use.
- Children can photograph a creature to identify it, and chat with an AI creature by voice or text.
- We do not store children's photos. A photo is processed on the device, sent once to identify the creature, then discarded — never saved to our servers.
- We keep a history of conversations and quiz progress so a child can pick up where they left off. A parent can delete all of it at any time.
- No advertising. No third-party advertising or analytics SDKs. We never sell personal information.
Information we collect
| Data | Why | Stored by us? |
|---|---|---|
| Parent email address | Create and secure the account, restore purchases | Yes |
| Child display name (optional) | So creatures can greet the child warmly | Yes — deletable |
| Conversation & quiz history | Show recent chats, discoveries, and rewards | Yes — deletable |
| Photo taken for identification | Recognize the creature in the picture | No — processed transiently, never saved |
| Voice audio during a live chat | Power real-time speech in the conversation | No — streamed live, not stored as audio |
| Purchase / subscription status | Unlock premium features and restore purchases | Managed by Apple / RevenueCat |
| Basic usage counters (voice minutes, IDs used) | Apply free/premium and parental time limits | Yes — deletable |
We do notcollect precise location, contacts, browsing history, or advertising identifiers — including the IDFA, and the app never asks for App Tracking Transparency permission — and we never knowingly collect more personal information from a child than an activity needs. We do not track users across other companies’ apps or websites.
How photos and voice are handled
Photos.When a child takes or chooses a photo to identify a creature, the image is processed on the device and sent once to our identification provider (Google — Gemini vision) to classify the creature. We do not store the photo on Naturely’s servers.
Voice chat.During a live conversation, audio is streamed in real time through our voice provider (LiveKit) and processed by speech-to-text (Deepgram), a language model for the creature’s replies (OpenAI), and a text-to-speech voice (ElevenLabs). We keep a text transcript so a child can revisit recent chats; a parent can delete it.
Safety.Children’s messages are screened by automated moderation before and after the AI responds, to keep conversations kind and age-appropriate. If a child expresses distress, the app can surface a gentle prompt and flag it for a parent to review.
Service providers
We share the minimum data needed with vetted providers who process it on our behalf under contract; they may not use it for their own purposes:
- Amazon Web Services (Amplify, Cognito, DynamoDB, Lambda) — Accounts, data storage, backend
- Google (Gemini API) — Creature photo identification
- OpenAI — AI creature replies and content moderation
- Deepgram — Speech-to-text during voice chat
- ElevenLabs — The creature's spoken voice
- LiveKit — Real-time audio transport for voice chat
- RevenueCat + Apple — Subscription purchases and restoration
Parental consent and controls
A parent confirms consent during onboarding before data collection begins. Parents can review a child’s activity, set a daily voice-time limit, manage notifications, and delete all data from the in-app Parent Zone and Accountscreens. Purchases, external links (including to this policy), and other sensitive actions sit behind an “ask a grown-up” parental gate.
Your choices and rights
Access & delete. A parent can delete the account and all associated data in-app (Account → Delete account), which removes the child’s stored data from our systems.
EU/EEA & UK (GDPR). You also have the rights of access, rectification, erasure, restriction, portability, and objection, and the right to lodge a complaint with a supervisory authority (in Romania: ANSPDCP — www.dataprotection.ro).
Contact. Email support@naturely.app for any privacy request, or write to VOICEVUI SRL, Aleea Zanelor 18, Bucharest, Sector 4, Romania (J40/23659/2022).
Data retention & security
We keep account and profile data until you delete it or close the account. Conversation history (chat sessions and transcripts) expires automatically 30 days after the last activity in that conversation, unless a grown-up deletes it sooner — enforced automatically by our database. We use encryption in transit (HTTPS), owner-scoped access so a family can only reach its own data, and least-privilege backend permissions.
Changes to this policy
We will post any changes here and update the effective date above.